About

I'm Gerard Doyle — a marketing strategist and founder who helps businesses turn attention into real demand.

My work sits at the intersection of strategy, execution, and iteration, building marketing systems that are practical, measurable, and designed to compound over time.

I specialise in go-to-market strategy, digital acquisition, and modern search behaviour — including how brands show up across Google and ChatGPT-style platforms. I work best with founders and leadership teams who want clarity, momentum, and evidence over opinions.

Why AEO & GEO?

The way people find businesses is changing fundamentally. AI-powered search engines like ChatGPT, Perplexity, and Google's AI Overviews are reshaping discovery. Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) are the new disciplines that help businesses stay visible in this shift.

I started writing about this because I saw too many business owners being caught off guard. This blog is my way of sharing practical, no-nonsense guidance on how to adapt.

My approach

Ship early, measure honestly, and improve fast. Every project is focused on outcomes — whether that's pipeline growth, lead quality, or long-term brand advantage — not activity for activity's sake.

Learning more as I age ;)