AEO & GEO Strategy
Helping businesses rank in the age of AI search
I write about Answer Engine Optimisation and Generative Engine Optimisation — practical strategies for business owners who want to be found by ChatGPT, Perplexity, and the next wave of AI-powered search.
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View allThe AI Search Trap: Why Your Marketing Job Just Got Bigger
AI does not make marketing disappear. It just replaces the simple tasks with much bigger questions about authority and how you actually get mentioned by tools like Gemini and ChatGPT.
3 min readThe AI Search Shift: Why Your Old SEO Playbook is Officially Dead
As search engines transition into AI response engines, the old rules of technical SEO are becoming less relevant. To stay visible in ChatGPT and Gemini, you need to stop obsessing over audit reports and start focusing on solving specific user problems.
5 min readDon’t let your AI pilot the business without you
It is a biological reality that our brains look for the path of least resistance. When it comes to using AI for your business, there is a fine line between efficiency and losing your authorship.
5 min readRecent Posts
Don’t let your AI pilot the business without you
It is a biological reality that our brains look for the path of least resistance. When it comes to using AI for your business, there is a fine line between efficiency and losing your authorship.
5 min readWhy AI Recommendations Are the Only Search Results That Matter Now
Traditional SEO is obsessed with ranking first for a single keyword. But in the age of AI search, the goal has shifted from being "found" to being "recommended."
4 min readThe AI Search Trap: Why Your Marketing Job Just Got Bigger
AI does not make marketing disappear. It just replaces the simple tasks with much bigger questions about authority and how you actually get mentioned by tools like Gemini and ChatGPT.
3 min readThe AI Search Shift: Why Your Old SEO Playbook is Officially Dead
As search engines transition into AI response engines, the old rules of technical SEO are becoming less relevant. To stay visible in ChatGPT and Gemini, you need to stop obsessing over audit reports and start focusing on solving specific user problems.
5 min readWant to rank in AI search?
I help business owners understand and adapt to the shift from traditional search to AI-powered discovery.