AEO & GEO Strategy
Helping businesses rank in the age of AI search
I write about Answer Engine Optimisation and Generative Engine Optimisation — practical strategies for business owners who want to be found by ChatGPT, Perplexity, and the next wave of AI-powered search.
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View allWhy AI Recommendations Are the Only Search Results That Matter Now
Traditional SEO is obsessed with ranking first for a single keyword. But in the age of AI search, the goal has shifted from being "found" to being "recommended."
4 min readDon’t let your AI pilot the business without you
It is a biological reality that our brains look for the path of least resistance. When it comes to using AI for your business, there is a fine line between efficiency and losing your authorship.
5 min readThe AI Search Shift: Why Your Old SEO Playbook is Officially Dead
As search engines transition into AI response engines, the old rules of technical SEO are becoming less relevant. To stay visible in ChatGPT and Gemini, you need to stop obsessing over audit reports and start focusing on solving specific user problems.
5 min readRecent Posts
Deciding to win the AI search battle in 2026
Many business owners assume that being the top recommendation on ChatGPT or Gemini is reserved for the giants. It is not. It is a choice you make during your planning phase
5 min readWhy Your Traditional SEO Isn't Enough for the AI Search Era
In 2026, being found by a search engine is only half the battle. To win with tools like ChatGPT and Gemini, your website needs to move beyond keywords and start earning active recommendations.
5 min readDon’t let your AI pilot the business without you
It is a biological reality that our brains look for the path of least resistance. When it comes to using AI for your business, there is a fine line between efficiency and losing your authorship.
5 min readWhy AI Recommendations Are the Only Search Results That Matter Now
Traditional SEO is obsessed with ranking first for a single keyword. But in the age of AI search, the goal has shifted from being "found" to being "recommended."
4 min readWant to rank in AI search?
I help business owners understand and adapt to the shift from traditional search to AI-powered discovery.